Maison Francis Kurkdjian was founded in 2009 in Paris, France, by master perfumer Francis Kurkdjian. The brand is recognized for its distinctive approach to fragrance creation, often blending traditional perfumery with modern sensibilities and emphasizing clarity in composition. Among its most well-known creations are the widely recognized `Baccarat Rouge 540`, the fresh and clean `Aqua Universalis`, and the warm, amber `Grand Soir`. Other notable fragrances include the opulent `Oud Satin Mood`. Francis Kurkdjian, as creative director, shapes a diverse portfolio of scents that explore various olfactive families. Maison Francis Kurkdjian is carried at Parfum Central with original packaging, verified batch codes, and insured worldwide shipping.
Every bottle from this collection represents dedication to quality perfumery. The house aesthetic combines rich ingredients with masterful blending. From signature bestsellers to limited editions, each scent tells a unique story. These fragrances reward those who appreciate fine craftsmanship and lasting impressions.
Baccarat Rouge 540 is the all-time bestseller and one of the most-recognised niche fragrances released this century. Oud Silk Mood follows as the oud-leaning pick; Gentle Fluidity Silver and Gold share the genderless-musk position; Apom EDP rounds out the lighter orange-blossom side. See live AED pricing in the Maison Francis Kurkdjian collection.
The composition reads as saffron, jasmine, amber-wood, cedar, and fir resin in a sweetened resinous structure. Most wearers describe it as warm-amber-marshmallow with a subtle metallic-saffron lift. The wear stays close to skin from hour one; sillage is moderate but the trail is unusually persistent (eight to twelve hours indoors). The accord is genderless and reads stronger in air-conditioned spaces than direct UAE heat.
Three factors. The composition uses cetalox-rich amber-woods at high concentration, with real saffron and jasmine absolutes layered over the synthetic-rich base. Francis Kurkdjian's design fee carries the LVMH-acquisition premium that came with the 2017 ownership change. And the SKU sits in the saturated-collectible bracket where price retention has been unusually strong since launch. On the Parfum Central catalogue, Baccarat Rouge 540 lists at AED 1,189 for 70ml EDP.
LVMH Moet Hennessy Louis Vuitton acquired Maison Francis Kurkdjian in 2017. Francis Kurkdjian stayed on as the house perfumer and creative lead, and the brand now operates within the LVMH luxury fragrance portfolio alongside Dior Privee, Guerlain, and Acqua di Parma. Marc Chaya, the co-founder and former CEO, continues to guide commercial operations under LVMH ownership.
Unisex. Baccarat Rouge 540 was designed without a gendered target and the amber-woods-jasmine accord wears well across all skin types. The bottle is most often worn by women in the US market and split closer to 60-40 women-to-men in the UAE. The Extrait de Parfum and EDP versions both retain the same unisex character; the Parfum Central catalogue stocks the EDP 70ml at AED 1,189.
Yes. Baccarat Rouge 540 is among the most-counterfeited niche fragrances on grey markets globally, often sold at suspicious discount prices. Every Maison Francis Kurkdjian flacon arriving for the Parfum Central catalogue is checked against the LVMH-issued batch reference, the box hologram, and the unique flacon weight profile before being added. Sourcing routes exclusively through verified European import channels.
