Van Cleef and Arpels launched its first fragrance, the namesake First, in 1976 (26 years after the Place Vendome jewellery house was founded in 1906). The fragrance arm has operated under Inter Parfums license since 2007. Releases such as Bois d'Iris, Orchidee Vanille, Patchouli Blanc, and Rose Velours sit in the Extraordinaire and Collection Extraordinaire series, translating the jeweller's restrained aesthetic into fragrance.



